Hair loss affects 64.7% of Indonesians, particularly those aged 20–25, followed by dandruff (44.3%), dry and dull hair (30.8%), and oily hair (26.1%). These conditions are often associated with oxidative stress and inflammation in hair follicles, leading to hair thinning and loss. To overcome these issues, this research introduces DUREE, an innovative hair care product derived from durian seeds. DUREE is rich in antioxidants and essential nutrients that strengthen hair strands, stimulate growth.