AURUM was born from the desire to create valuable souvenirs that reflect Phuket's cultural identity. We focus on gold-threaded flowers, a long-standing handicraft that's exquisitely beautiful and versatile for use as gifts, decorations or souvenirs. This approach aligns with Thailand's soft power philosophy of promoting culture through local products. With expertise in Phuket-style handicrafts and a passion for handcrafting, the group has incorporated Phuket's distinctive local culture, making